The Beach JBR has embarked on an tantalizing outdoor advertising campaign to invite dessert lovers to get a taste of its various culinary offerings. Titled Dive into Desserts, the new campaign promotes the 30 restaurants within the destination, each offering an identified signature dessert sure to satiate every sweet craving. Following their prior appearance, the new showcase features a visual of a man and a girl indulging in their desserts of choice with joy. The image depicts tender moments shared and the simple delight of enjoying something delectable. The vibrant colors and mouth-watering presentation of the desserts are sure to catch the eye so that passersby are not able to resist their curiosity to indulge in such desserts themselves. As the Beach JBR is known for its great, eclectic dining, this campaign just brings to light such variety now being offered to dessert lovers. The beach-themed catchphrase Dive into Desserts is a play on the idiom, meaning to plunge into a world of flavor and fun, inviting families, friends, and couples to explore the vibrant dining scene in pursuit of the sweetest outings anyone could ask for. This mouthwatering campaign took off on Dubai’s digital screens in the first week of september.
