Tiffany & Co had released a campaign promoting their new pieces in the fourth week of August, the multiformat campaign utilizes both Digital screens and unipoles all around the city of Dubai and this follows their previous campaign in September 2023. The brand is an absolute giant in the fashion wear industry and market It is so prominent that they have its own globalized color, and according to this huge impact it released a campaign promoting its three new items that are the “Lock”, “T” and the “Hardwear” all under the tagline of “With Love Since 1837”. This also showcases the historical presence of the brand as according to the market its annual sales have been increasing for the past twenty years from one billion in revenue to four billion in revenue in the late 2010s and 2020. The brand’s biggest stakeholder is LVMH and is a strong asset and contributor to the organization. The visuals showcase the three products centralized in the middle to be easily viewed while hosting the signature flagship blue that is highly associated with the brand the use of cool watery tones helps the pieces pop and be the main protagonist of the ad in all the iterations of the ad host the tagline “With Love Since 1873”. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
