INSITE OOH Media Platform

Dream 2000 the infamous brand in consumer electronics and mobile devices is celebrating its 24th anniversary with the public offering convenient routes to acquire items they offer, the campaign has been released all over the busy streets of Cairo and this follows their previous appearance in August 2023.

The retail entity has a common ritual in celebrating each year with its existence in the market of retail and highlighting its main characteristic which is offering installments on any item in their acquisition under the tagline “Installments And It Will Be Fine” which fixates on the idea that they care for the customers and have their convenience in mind as a main concern. The brand celebrates its anniversary by offering a car as a raffle prize for people who purchase from it.

The visuals host the main signature colors of blue and green which are associated with the brand and illustrate calmness and hopefulness which elaborates on the brand's intentions, the visuals also host multiple items with a variety from; phones, video game consoles, laptops, a vacuum cleaner and a speaker while having the main protagonist of the campaign in the middle which is the car that is offered for the lucky buyer in a raffle. The ad copy also states a couple of things firstly they don’t associate with interest in items purchased also state that they offer discounts up to 70 percent having their hotline on the bottom left and shining the spotlight on their partner sound core.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.