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Staying visible as usual on the streets of Greater Cairo, Cadbury’s leading chocolate brand Dairy Milk has launched an outdoor campaign to promote the rebranded packaging of their bar Bubbly.
Over their usual purple backgrounds, the campaign uses a ‘bubbly’ theme, featuring curvy clouds and the new Bubbly bar with ad copy that reads ‘All bubbles’.
The campaign was launched during the first week of April and uses double-decker in various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Dairy Milk
Advertiser: Cadbury | Mondelez International
OOH Size: Double-decker Pole
Region: North Africa
Tags: Global Brand | Rebranding Campaign
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