Al Haramain is a cosmetics company that has been around for the past fifty years a very respectable entity that had carried the tradition of Arabic scents with pride, however this campaign focuses on a new collection of oud based scents for both the day and night the campaign utilizes both bridge billboards and lamppost to present the offering. Oud is such a traditional exotic scent that has carried the peninsula for many years as a flagship characteristic for perfumes set to be Arabian-themed. The campaign focuses on showcasing the collection of oud perfumes curated carefully for the public, the products that have been showcased are of a variety that provide both for the day and night and another proposal to be bold and daring. The visuals host the products in an elegant but also a refreshing manner which helps present the variety of the products provided the three products showcased would be the “Aqua Dubai” for the day the “Dubai Night” all under the “Amber Oud” name which is the signature line of products for the brand adding on the third product is an ambitious one that calls out to be bold and this specific product is showcased in gold and black which is a bold statement however the other two products are present in blue for the Aqua and black for Night which is a strong move to show more than tell. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
