Etoile has done it again! After their successful multichannel campaign, the foodservice chain decided to appear on the OOH arena with another ambassador, promoting their Mawlid sweets. The campaign’s ambassador is Mohamed Adaweya, a popular singer and a well-known egyptian icon, which is pretty convenient to use his appearance to promote Mawlid sweets. However it’s interesting to use the same singer that another competitor used a couple of years ago to promote their mawlid sweets. Aside from Mohamed’s appearance, the campaign uses the oriental style along with kids appearing with Adaweya to stress on the idea of inheriting the tradition of celebrating Al Mawlid Al Nabawi. The copy, Al Mawlid Etoile gives the impression that the foodservice chain is owning Al Mawlid by offering high quality products. The Geo-distribution is wide and placed strategically in the suburbs and busy areas to target the target audience, which also explains why the campaign’s copy is in Arabic. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
