INSITE OOH Media Platform

Volkswagen is turning heads with innovative die-cut billboards to advertise the All New Amarok, they do so through striking 3D designed visuals of the premium pickup. This creative campaign points out the rugged features of Amarok, while also engaging audiences in ways never seen before.

Following their prior appearance on UAE’s billboards, the new die-cut billboard design hosts a life-size Amarok protrude that stands out. This visual immerses passersby into a world that invites them to interact with the ad for a memorable experience where the Amarok is paraded in all of its giant glory. The ad copy notes the Volkswagen Amarok starting price is AED 149,999, promoting Al Nabooda Automobiles’ unique pricing strategy. The billboards also showcase two adventure seekers exploring the wild alongside their trusty Volkswagen Amarok, reflecting how trustworthy and dependable the vehicle is.

The billboards are featured on UAE’s busy streets in both English and Arabic format., the new creative concept campaign took off on UAE’s uni-poles in the fourth week of August. 

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