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Ecity had released a campaign in the fourth week of August promoting their new offering with Samsung engaging in not just offering the technology but also being thoughtful about the customer’s preferences where they offered multiple routes to reach the items and this follows their previous appearance in June 2024. The multiformat campaign utilizes hoardings and digital screens appearing all over Dubai and Sharjah. 

Ecity specializes in multi-brand electronics retailers however for this campaign the focus and spotlight is directed towards Samsung as Samsung is a huge competitor in the market for electronics in general, as other competitors have reigned supremacy in the last decade however Samsung had made a strong comeback to find its place and increase its market share. The campaign focuses on convenience and customer loyalty and rewarding that loyalty while also offering top-notch mobile devices the campaign states that Ecity will offer “Guaranteed highest exchange value”, “Zero Cost Instalments” and the availability of all the colors associated with the Samsung products.

The visuals host the items centered in the middle which are both the Galaxy Zfold6 and the Galaxy Zflip6 the flagship items from Samsung the ad copy also states the following that Ecity offers the highest exchange value, zero cost installments, and has a variety of colors to offer also Tabby and Emirates NBD are featured on the ad copy as routes to reach the items. 

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