INSITE OOH Media Platform

A few months have passed since hp's last appearance in the out-of-home advertising landscape, promoting the Smart Tank printer with Intel EVO, as a biannual appearance in the OOH market as part of a strategic marketing plan.

continuing this strategy HP declared a new campaign, raising the "Study Like a Pro"  slogan with a reliable blue color dominating the out-of-home screen, and prominently featuring "Study like a pro" in bold white letters, depicting students engaged in learning with an HP Envy x360 Laptop and HP Smart Tank printer, prominently featured their properties  as an essential tool for the academic process, 

Additionally, the evident logos of HP alongside the sponsor of the professional Real Madrid is an alignment of values and global visibility the club offers, reflecting the vision shared with HP a commitment to excellence and innovation which enhances credibility

The campaign Located on a busy highway, with a backdrop of a modern city skyline, commands attention as a well-crafted advertisement with powerful messaging, particularly executed with a creative partnership between HP and Real Madrid further enhancing the credibility appeal of the campaign, displayed in a modern DOOH medium with stratic placement making it an impactful ad.