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The Egyptian real estate market, supported by both domestic and international investments, has been on a high in recent times. This growing demand for residential and commercial property finds its perfect fit with companies banking on strategic marketing to ensure an edge over others. Casanova Developments is one brand that has been making waves in this competitive landscape.

The company has been marking its presence in no time: only a week after its last, is its second OOH campaign. Back-to-back campaigns prove the efficiency of OOH advertising in unveiling their ambitious projects and engraving their brand in the minds of potential buyers.

Casanova Developments is featuring five of their key projects in their newest campaign: Teck Hills, Villanova Iris, Villanova IXIA, Villanova Azalea, and Villanova Jewel across OOH. While earlier, Teck Hills was marketed as a complete project; in this campaign,

all five projects are creatively shown under one paint stroke display with the projects masked inside it- popularly known as "clip mask." Over that, in bold, is the phrase "Go Big or Go Home" with a tagline that says, "Getting You Closer to Your Dreams." From a marketing point of view, with this approach, the brand is focusing on reassuring more developments of quality while allowing aspiration for more from the buyers. Strong visuals and powerful messages will leave a mark that seals Casanova Developments as one of the biggest players in the Egyptian real estate market.

To know more details about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.