El Abd Patisserie has striked again! Not long ago the patisserie appeared on the OOH locale to promote their summer menu additions, after only two weeks El Abd furnished the OOH arena with Al Mawlid products that we patiently wait for from year to year to enjoy. The campaign’s artwork is festive, full of joyous vibes, and also gives the oriental feeling to it by placing the “mawlid” pattern Egypt uses. Also the campaign stresses on the idea of father-son relationship by placing a male model carrying his child with a wide smile as it's a tradition we inherited from our ancestors and we will pass it to younger generations. The copy is very simple, The tagline patisserie is craftsmanship is a great choice for El Abd Patisserie's Mawlid campaign. It perfectly captures the essence of the brand's dedication to quality, tradition, and the artistry of pastry-making. The geographical distribution of the campaign is widely placed on vital bridges like the 6th of October Bridge, also placed on busy roads such as Nasr City. Which shows how the campaign has been placed strategically throughout Greater Cairo. El Abd Patisserie's Mawlid campaign is a strong effort that effectively leverages the cultural significance of the festival. By incorporating a more specific tagline and a clear call to action, Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more. ADDuring the Fatimid era, the distribution of Halawet Al-Mawlid, a delectable confection made of nuts and honey, served as a powerful tool of public relations, used to influence and pacify the masses. This tradition, deeply ingrained in our cultural heritage, has become an integral part of Al-Mawlid Al-Nabawi celebrations.El Abd Patisserie, a renowned establishment, has expertly mastered this heritage, offering a diverse range of Halawet Al-Mawlid sweets each year while preserving the authentic taste that has been cherished for centuries. Their commitment to tradition is evident in their unwavering dedication to maintaining the original flavor profile of this beloved delicacy.Moreover, El Abd Patisserie's clever use of a father-son relationship on their billboards this year is a stroke of genius. This imagery serves as a poignant reminder that this precious heritage is being passed on to future generations, ensuring its continued existence for many years to come. El Abd Patisserie actually reached to the secret ingredient of balancing between the beauty of history and the modern demands of taste. As they have the a dedicated eCommerce website along with their mobile application, also they collaborating with courier services to increase the opportunity to introduce the brand to new audiences.
