INSITE OOH Media Platform

Union Coop is back with another promotional campaign to celebrate the Back-to-School season using uni-pole and lamppost formats. The previous campaign of the Retail Shopping brand was back in March, the time gap between the previous one and this one is pretty good for the audience to remember the brand.

The campaign’s artwork took the school theme to match the topic, using elements like the blackboard, sticky notes, and pencils is very convenient. Also you can notice using the handwriting fonts to add another layer towards the theme. 

The campaign’s copy might look a little wordy, however, the billboard design easily grabbed the attention by placing the prize value and for how long in a bigger font to make it easy for the passersby to notice the promotion.

It’s worth mentioning that another version of the campaign appears on lampposts promising to win 3 Nissan X-Trails and over 100 other prizes. 

Union Coop’s Back-to-School campaign is an annual event to celebrate the start of the scholar year. Their 2022 campaign review was nearly following the same concept.