INSITE OOH Media Platform

 The enthusiastic orange billboards of Amazon have captured attention with a wide promotion for the school season.

 the advertisement announces a "50% discount," a substantial offer underscored by the text "عروض رجوع المدارس," "Back to School Offers," starts on August 20th, prominently features Amazon's logo, and website "Amazon. eg," 

the billboard highlights Crédit Agricole and Visa the financial services that facilitate the purchasing process, using installment payment plans and exclusive discounts to enhance customer trust.

The campaign was strategically geo-distributed with careful placement in high-traffic areas, ensured that it effectively reached a broad of customers daily, utilizing static displays and Digital Out-of-Home ads, to achieve maximized visibility and increased brand exposure to get the most out of the offer

noteworthy is the coincidence of Amazon's back-to-school promotional campaign in Egypt with a similar promotion campaign in Emirates, reflecting Amazon's customary marketing strategy, to cater to a wider regional audience and capitalize on the back-to-school shopping season across multiple markets.

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