The Royal Mystery Has Revealed, Taj Developments Spotted on OOH
After a TBD campaign that mounted the OOH arena, the real estate developer, Taj Developments, revealed the mystery by placing their name on a reveal campaign to confirm the concept of “ surely different.”
The reveal campaign didn’t add much other than the brand’s name, which is a great way to make the branding campaign unforgettable, especially after raising questions of what is the brand behind the TBD OOH campaign.
The brand TAJ Developments, used the crown as their talisman to resonate between Taj which means crown in english and also using the crown as a meaning of royalty.
Another thing caught our attention, which is the brand’s clinging to the yellow color that indicates optimism, warmth and extroversion.
It’s worth mentioning that Taj Developments appeared only with a campaign back in March 2024 promoting their project, Pavia, with a different brand identity.
To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
.jpg)
.jpg)
.jpg)