INSITE OOH Media Platform

This report delves into how outdoor advertising trends, including the burgeoning DOOH landscape, are influencing the Egyptian business environment. Leveraging data and expert insights, the report offers a comprehensive overview of the market.

Occupancy Rate Decline

The occupancy rate experienced a slight 0.1% activity decline from June 2024, reaching 87.3% in July 2024.

Sector Analysis

Real Estate: Compared to June 2024, July 2024 showcased a 1.4 point decrease in occupancy rate.

FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s activity in July 2024 increased by 2.2 percent compared to June 2024.

Telecommunications: The sector witnessed less activity this month, accounting a 0.2% decrease over the previous month.

Healthcare: This sector showed growth, accounting for 4.4% of total campaigns in July, and a marginal 0.1% increase over June 2024.

Foodservice: The industry showcased a steady activity during July 2024, accounting for the same percentage as June but this time with being in the top 5 industries.

Year-on-Year Comparison

Occupancy Rate Incline

Compared to July 2023, Cairo's OOH market experienced robust growth, reaching a 12.2% occupancy rate.

Sector Analysis

Real Estate: The real estate sector maintained its upward trajectory, demonstrating a 6.5% year-over-year increase in outdoor advertising activity.

FMCG: The Fast-Moving Consumer Goods (FMCG) industry experienced a modest 3.1% decline in outdoor advertising activity compared to the previous year.

Telecommunications: The telecommunications sector faced a slight downturn, with a 0.5% decrease in outdoor advertising activity year-on-year.

Healthcare: The healthcare sector witnessed a marginal 0.4% decrease in outdoor advertising activity compared to the same period last year.

Foodservice: The foodservice industry displayed a slight uptick, with a 1% increase in outdoor advertising activity year-over-year.

Conclusion

The July 2024 Cairo OOH Market Insights Report reveals a dynamic and evolving landscape. While the overall occupancy rate experienced a slight dip from June 2024, year-on-year growth remains significant. Sectors like Real Estate and Foodservice continue to thrive, while FMCG and Telecommunications face minor challenges. The growing presence of Digital Out-of-Home (DOOH) advertising indicates a shift towards more targeted and interactive campaigns. As the market matures, understanding these trends is crucial for businesses looking to leverage outdoor advertising effectively.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.