The real estate sector’s related D/OOH campaigns scored 13 place during this month’s top 20 campaigns report, maintaining its dominance. However, this month more than 3 other sectors also secured places in the top 20, including Food & Beverage, Automotive, Cosmetics & Personal Care, and Home Appliances, managed to break through and secure a presence in this competitive market. As the D/OOH industry continues to expand and evolve, understanding these trends is crucial for businesses looking to leverage this powerful advertising medium. Noteworthy Changes The real estate sector continued its reign as the dominant force in Cairo's OOH market in July 2024, accounting for over 60% of the top 20 campaigns. While other sectors, such as Food & Beverage, Automotive, Cosmetics & Personal Care, and Home Appliances, demonstrated increasing activity, real estate's stronghold remained unchallenged. Despite mixed results within these sectors, the overall market experienced growth, reflecting the dynamic and evolving nature of Cairo's outdoor advertising landscape. Top Five Campaigns 1. SOUTHMED (164 ad faces)TMG Real Estate broke new ground by selecting Sylvester Stallone as the face of their SouthMED campaign, differentiating it through unique copy and strategic geo-distribution. TMG brought an A-lister such as Sylvetser Stallone for several reasons. His decades-long career and iconic roles like Rocky and Rambo give him immense name recognition, especially with older audiences. 2. MARBAY (127 ad faces)MarBay Ras El Hekma’s OOH campaign is promoting a new luxury development on the North Coast by AlMarasem Development feat. Kamel Al Adad’s protagonists. Located near Ras El Hekma Road, it offers easy access from major cities. The project features a variety of amenities and accommodations, making it a perfect destination for summer vacations. 3.SEAZEN NORTH COAST (96 ad faces)The Seazen project OOH campaign is one of the top 5 campaigns for ad faces occupancy in the past two months. It highlights the health benefits of coastal living, such as improved mental health and reduced stress. The campaign's visuals showcase serene beach scenes, evoking tranquility and the luxury associated with seaside living. 4.GOLDEN VIEW DEVELOPMENTS (93 ad faces)Golden View Developments’ unique OOH, inspired by the enduring appeal of gold, has launched a visually striking billboard campaign. The campaign's deep blue and gold colors convey trust, stability, and luxury, reflecting the company's commitment to quality and excellence in real estate. The campaign's central message, Experience of Gold, resonates strongly across all billboards. This slogan effectively aligns with Golden View's vision of offering Homes of Gold, emphasizing unparalleled quality and luxury in their new homes in New Cairo. 5. D.O.S.E (86 ad faces)Akam AlRajhi's new summer campaign, D.O.S.E, invites you to indulge in a luxurious escape at their North Coast development. Inspired by the word dose, which means a gift, D.O.S.E offers a unique opportunity to gift yourself with unparalleled relaxation and indulgence. With its vibrant community and serene atmosphere, D.O.S.E is the perfect destination for a memorable summer getaway. While other sectors have made strides, real estate remains the undisputed champion of Cairo's outdoor advertising scene. This month's top 20 campaigns showcase the industry's enduring dominance, with over 60% of the spots claimed by real estate initiatives. However, the growing presence of sectors like Food & Beverage, Automotive, Cosmetics & Personal Care, and Home Appliances indicates a dynamic and competitive market. As the D/OOH landscape continues to evolve, businesses must stay ahead of the curve to effectively capitalize on this powerful advertising medium. To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals. Additionally, for a deeper dive into July 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.
