INSITE OOH Media Platform

IKEA, the global leader in affordable home furnishings, has recently launched a promotional campaign offering everyday low prices, following the Partial Sale campaign last month 

The hoarding is designed simply with direct messaging, choosing a high-visibility location for the advertisement to reach a broad audience, in a light serene color with clear bold text and product images, also the use of simple die-cut features effectively delivers the message of affordability in an appealing manner and help in communication and engagement with viewers easily 

“Everyday low price @IKEA” is displayed in large, easy-to-read, emphasizing IKEA’s consistent offering low prices, a stylish gray sofa from the EKTORP series is prominently featured creating an assurance of high-quality furniture offering comfort, durability, and friendly price

 The sofa price has marked a reduction of AED 1,195 making it accessible to wider shoppers, the Furniture & Interiors solutions brand logo along with the brand’s signature yellow and blue colors exhibited visibly, the ad also includes the web address "IKEA.ae," encouraging customers to shop in-store and online providing flexibility 

In the third week of August, IKEA’s promotional advertisement appeared on highway billboards in Dubai and Sharjah Emirates, which undoubtedly had a significant impact on purchasing decisions.