INSITE OOH Media Platform

Decathlon's new out-of-home ad features a striking design that grabs attention easily, Utilizing a die-cut design that breathes vitality into the advertisement with a strong three-dimensional aspect

The main message, "Ready to play?" is prominently displayed in large, bold letters, accompanied by Decathlon's logo, also the background showcases the cityscape at sunset, lending an energetic vibe for the beginning of playing time.  

Showcasing an animated character playing soccer adding a playful touch to the overall design, and the die-cut technique also enhances the ad interaction, underscoring the campaign's focus on playfulness, breaking for the traditional visuals in a catchy way.

Effectively transforming a static billboard into a dynamic call to action with the energetic text "Ready to play?" and “Decathlon” logo, attracting attention with its distinctive visual conveying  Decathlon's brand awareness as the premier sportswear and equipment retailer, catering to all sporting needs.

In the third week of August, the French sporting goods retailer revealed its latest campaign, prominently on Hoarding billboards throughout Dubai to inspire an active lifestyle.

It's worth mentioning that the previous campaign of Decathlon in the UAE was back in 2021, which leaves a big gap between the two OOH campaigns. We hope to see the French Sportswear more often on the OOH platforms.