After their successful campaign in Ramadan with Muslim, Bazooka has decided to revisit the OOH locale with another successful campaign. In this campaign, Bazooka has an unbeatable offer on their product “Sawareekh Al Al Sa’aada.” with the 50% discount through the hotline, the website or through their dedicated application. The billboard also mentions that it’s 100% Egyptian brand to follow the boycotting movement that started on 7th of October 2023. The campaign also used their famous Mascot which is the funny looking chicken. The reason behind choosing a mascot is that brands often use them to establish a strong connection with their target audience. A well-designed mascot can humanize a company, making it more relatable and memorable. By embodying the brand's values and personality, mascots can create a sense of familiarity and trust. They can also be used to target specific demographics, especially children and young adults. The geo-distribution of the campaign on highways is strategic because it guarantees high visibility and reach. Highways are major thoroughfares that are frequented by a large number of people daily. By placing the campaign on these roads, the brand can ensure that their message is seen by a wide audience, including both locals and travelers. This increased exposure can help to boost brand awareness and drive sales. To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
