INSITE OOH Media Platform

Pioneering telecommunications company Etisalat and, recently launched a digital outdoor advertising campaign (DOOH), across Dubai in the UAE. The campaign utilizes digital screens for a promotional campaign using the main tagline “Back to School Savings Are Back!.”

The campaign was launched during the third week of August 2024 following the company’s previous successful OOH earlier this month, 1 week ago, which focused on positioning the brand as “A Global Technology Group.” 

One of the campaign visuals uses the bold and clear ad copy “Back to School SAVINGS ARE BACK!” in white, against a bright red background, abiding by the brand colors. The visual portrays a school bag with some school supplies popping out of it including pencils, alarms, a notebook, and a calculator. The same visual also displays a smartphone, a watch, a laptop, and headphones, indicating that back-to-school savings will be on these types of devices and gadgets. 

Another visual uses the ad copy “Up to 70% off on devices, mobile data packs and more” showcasing a tablet, a smart TV, and a laptop. Etisalat and, encourages consumers to get school-ready with unbeatable offers shop smart, and save up to 70%.

Part of the offer is that people can supercharge with a 100GB postpaid add-on for 100 days for only AED 220. This allows audiences to get up to 40% off on back-to-school products on Smiles Market. People can also maximize learnings with a 90GB prepaid add-on and get 1GB/day for 90 days at only AED 110 and get up to 40% off on back-to-school savings. Customers can also get a bonus discount of up to 40% on school supplies at Smiles Market when they purchase a Back-To-School Add-on. They can activate their add-on to receive a discount code via SMS. 

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