INSITE OOH Media Platform

Radix Development, a pioneering real estate company, has introduced a new outdoor advertising campaign for their Spinner project in Egypt’s New Capital. This campaign highlights the stark contrast between the old and new aspects of the project. Radix’s latest OOH appearance for Spinner was during July 2024 and it was for the Spinner Mall. 

Billboards around Greater Cairo portray the luxurious Spinner towers. The ad copy highlights that Radix is launching the Spinner now at “MU23 New Capital” and that it will contain “Commercial - Admin - Clinics” units. The mall's shops and offices are built with high-quality materials and finished to a very high standard. They look beautiful and are also practical. The mall has large glass windows so you can see inside from all sides. 

The campaign uses a purple theme and according to color psychology, purple can help people feel more balanced and calm, both mentally and emotionally. It can also connect the mind and body, and the spiritual and physical worlds. Purple is uplifting and can help calm your mind and nerves.
Some features and services of Spinner New Capital Mall include; security team and cameras for more safety, ATM machines, co-working spaces and free internet in all units, mosques, restaurants and cafes, electronic gates, many garages and car care services, green spaces surrounding the whole area, pharmacies working 24/7 besides the delivery service, firefighting systems, meeting rooms and many more facilities. 

Some visuals portray Radix and Spinner’s logos alone while others have the towers’ aesthetic photograph. The campaign also includes Radix Development’s call center number “19238.”

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign