INSITE OOH Media Platform

This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in July 2024. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns.

Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries.

Key Events in July 2024

The summer season’s D/OOH scene activity is changing its direction from month to another this year, followed by a tremendous win for the Hospitality & Tourism industry in the previous month, during July 2024, the Real Estate sector secured the first position in the campaigns launched race, followed by Automotive and Foodservice sectors. The top industries for this month are totally 3 different sectors, highlighting the strong competition among sectors in the UAE.

Business Sector Analysis

The International Standard Industrial Classification (ISIC) system is used to classify brands and advertising in the study. This guarantees that the report appropriately portrays the scope of outdoor advertising activity in the UAE. Based on its business operations, each brand is assigned to a certain advertiser and classified into an industry sector. If an advertiser owns many brands in different industries, each brand is classified independently depending on its commercial operations rather than merely reflecting the parent company's industry.

Using this methodology, the research identifies and analyzes the most active industry sectors in the UAE that use out-of-home (OOH) and digital OOH advertising. These findings accurately depict the firms that are investing the most on outdoor advertising to reach their target demographics.

Real Estate

The real estate sector emerged as the dominant force in the United Arab Emirates' outdoor advertising landscape during July 2024. Accounting for approximately 13% of all advertising campaigns launched that month, the industry's substantial presence underscored its strategic investment in reaching a wide audience through visually impactful and highly visible outdoor media channels.

Most Used OOH Format 

The most used OOH format for this sector is the hoardings format used in more than 85% of the campaigns launched followed by the screens format.

Automotive

The automotive industry solidified its position as a significant player in the United Arab Emirates' outdoor advertising landscape during July 2024. Following closely behind the real estate sector, the automotive industry accounted for approximately 11% of all digital and out-of-home advertising campaigns launched that month.

Most Used OOH Format

Hoardings are the most used OOH format for the Automotive related campaigns launched during July 2024, followed by Uni-poles.

Foodservice

The foodservice industry played a significant role in the United Arab Emirates' outdoor advertising landscape during July 2024. Accounting for approximately 9% of all digital and out-of-home campaigns launched that month, the sector's presence underscored its strategic use of OOH advertising to reach a wide audience and promote its diverse offerings.

Most Used OOH Format 

Digital screens emerged as the preferred format for foodservice outdoor advertising campaigns, outperforming traditional options like uni-poles and hoardings.

New OOH Advertisers

In July 2024, the UAE's outdoor advertising market saw a surge in activity with the addition of 20 new advertisers. This expansion indicates a growing demand for outdoor advertising campaigns among businesses in the country.

Read about the New Advertisers and the conclusion on our website.

Financial Services/Mobile Apps

Alramz

Alramz recently unveiled a comprehensive outdoor advertising campaign in Dubai and Sharjah. The campaign, which includes billboards and digital displays, aims to promote its trading and investment app. This initiative was launched in late July.

Jewelry

GC Watches

Ahmed Seddiqi, a leading luxury jewelry retailer, has launched a new outdoor advertising campaign featuring Movado and GC watches.

NORQAIN

In the heart of the Swiss Alps, NORQAIN’s first OOH appearance emerged as a brand unafraid to forge its path, embodying a courageous and adventurous spirit that sets it apart in the world of  luxury watches 

Real Estate

W Residences

Arada's OOH campaign for W Residences at Dubai Harbour is a striking example of out-of-home advertising. The high-quality, digitally-rendered images showcase the sleek, modern architecture and prime location of the residences.

Vakson Quality Homes

Vakson Quality Homes recently launched a DOOH advertising campaign across Dubai and Sharjah in the UAE. This multi-format campaign utilizes hoardings and digital screens to showcase and promote Riva Residence. The first time campaign was launched during the second week of June 2024. 

Verve City Walk

Dubai's skyline has a new addition, and it's Meraas’ new DOOH campaign. A leading real estate developer in the UAE, Meraas is promoting Verve City Walk, their luxurious residential project.

Prescott Development

Launching its first OOH campaign to offer clear communication and cost-effective messaging. With immediate impact, enhanced recall, and broad reach, words provide flexibility and accessibility. Powerful, concise language creates memorable ads, fosters emotional connections, and drives action, making it an effective tool for engaging audiences.

Peace Lagoons

The demand for peaceful homes in the UAE is growing due to the increasing population and influx of expatriates. Peace Home Developments’s OOH for their Peace Lagoons project, are responding with luxury and sustainable residential options.

Floareá Vista

Mashriq Elite Developments launched an eye-catching OOH campaign. The billboards prominently feature "Mashriq Elite" and "floarea Vista," with large, central images showcasing the property's architectural magnificence and luxurious lifestyle.

LUA Residences

Swank Development is making a statement in Dubai's luxury property market with a new outdoor advertising campaign for their LUA Residences. The campaign features a prominent billboard that is difficult to miss.

Verdes By Haven

Dubai's OOH scene saw a splash of Aldar branding with a new OOH campaign to promote Verdes by Haven. This campaign utilized both hoarding and digital screens OOH formats, placed throughout the city. Analyzing its effectiveness requires a deep dive into various factors.

Sha Residences Emirates

Imkan's new OOH campaign highlights Sha Residences Emirates as "the world's first healthy-living island." The stunning visuals showcase the island's pristine beauty and tranquil atmosphere.

Empire Residence- JVC

Empire Developments, a leading luxury real estate developer in Dubai, has launched a new outdoor advertising campaign to promote their Empire Residence project in Jumeirah Village Circle. The campaign targets discerning buyers seeking a luxurious urban lifestyle.

Education

The Palace Nursery

The Palace Nursery has joined the OOH industry to promote its brand, the campaign’s artwork is clean and simple for the audience to get the whole spirit without thinking much, as it’s a rule of thumb to make it easy to understand considering the passersby either they are walking or driving.

Entertainment/Sports

Tiger Strikes

Tiger Strikes recently launched its first OOH campaign in Dubai, the campaign utilizes uni-poles to showcase the different activities at Tiger Strikes and its new location. The OOH was launched during the second week of July 2024. 

Mobile Apps

Social Cash

The brand new Mobile App, Social Cash, launches an exciting outdoor advertising campaign in celebration of their awaited launch. With vibrant colors and attractive visuals already cropping up on UAE’s billboards, Social Cash announces the beginning of the future. 

Mimojo

Mimojo makes a remarkable debut in outdoor advertising with its first campaign to spread awareness about its app, lighting up Dubai's streets with vibrant displays. The app uses card-linked technology to reward you with cashback, Integrated directly with major payment card schemes, Visa and Mastercard, allowing enjoyable automated cashback. 

Cosmetics & Personal Care

iPerfume

iPerfume’s OOH, a UAE-based fragrance brand, has launched a new line of high-quality perfumes inspired by popular designer scents. These affordable fragrances offer a luxurious scent experience without the designer price tag.

Automotive

GMC

A new OOH campaign launched in Dubai during the first week of July 2024 is grabbing attention for its use of a massive billboard featuring a photorealistic image of the Earth on the moon. The campaign is from GMC, and it's designed to promote the arrival of the new GMC Hummer EV.

Mobile Apps/Transportation

Cleartrip

Cleartrip, a leading online travel agency, has launched a new outdoor advertising campaign to promote their "Biggest Travel Sale." The campaign aims to inspire travelers to take a break and explore the world.

Conclusion

The report offers a comprehensive overview of the out-of-home (OOH) advertising landscape in the UAE during July 2024. Key findings reveal a dynamic market with significant growth in OOH activity. The real estate sector emerged as the dominant force, followed by automotive and foodservice. The increasing number of new OOH advertisers underscores the growing demand for this effective advertising medium. As businesses continue to recognize the value of OOH advertising in reaching a wide audience and increasing brand visibility, it is poised to play a pivotal role in the UAE's marketing strategies.