Peanut Butter, Caramel and Coffee! Twinkies Releases New Flavors on Billboards
One year ago, Edita launched a new version of Twinkies, Double Cream, and same as many other food & beverages brands, Edita just released 3 new products during Summer. which are the same cake with three new filling creams for a limited time.
The campaign’s artwork is simple, yet gives all the information about the new products, from placing them in the center, to informing the audience that those products are for a limited time.
The background color is a mix between three colors which are dark beige, light beige and brown to refer to salted caramel, peanut butter and coffee.
The distribution of the campaign is strategic, placed heavily in suburbs like Zamalek and downtown areas, yet it’s been spotted on highways but not as heavy.
To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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