Another timeless billboard campaign has just been rolled out by Skywalk across Cairo's street, which is making a strong name in the popular real estate scene. Following the trail of success of last month's campaign, Skywalk's new billboards just can't be missed! First, the chic design spelled out Skywalk with a certain twist to it. The 'A' in 'walk' is replaced with legs that form the shape of an 'A,' with one billboard featuring a man and another featuring a woman, both exuding grace. They are in slick shades of blue, gray, and black against the metropolitan backdrop, catching people's eyes as they move by. The selection of colors did not come by coincidence: blue is there for trust and reliability; grey represents balance and sophistication; black adds a touch of luxury. These elements come together very nicely and help project Skywalk's brand image: modernity, and high-end living. It is with great consideration in the use of a simple, stunning logo that Skywalk places a huge emphasis on the qualities and prestige of their development, implying properties require no further introduction. The simple words mixed-use and hospitality next serve as the only underline that accompanies their diverse portfolio and calls out to the world that Skywalk is all about creating spaces where people can live, work, and unwind. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
