INSITE OOH Media Platform

Carrier, a giant when it comes to home appliances, had released an awareness campaign to claim superiority in the field and this follows their previous appearance in January 2024.

The strength of the campaign is in its simplicity and straightforwardness only stating the obvious that nothing beats experience and with that being said nothing beats Carrier as they are a respectable supplier of home appliances that has had a strong appearance for many decades.

The ad copy consists of a small number of elements that all serve each other in showing Carrier’s superiority in the field. The ad copy is mainly blue which is the signature color for the company which also represents a therapeutic setting for relaxation, this also is a strong statement as the product showcased is an air conditioner, and blue represents the color of water which is often associated with cold weather.

Carrier has used a main tagline “Nothing Beats Experience Nothing Beats Carrier” in white that contrasts the blue to give the overall feel of the company's esque.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Carrier campaign.