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Miley Cyrus, the iconic American singer-songwriter, along with the renowned actor-model Matthew Noszka, have popped up on Dubai’s major digital landscape becoming the new faces of Dolce & Gabbana’s Spring Summer 2024 #DGEyewear Campaign. Dolce & Gabbana’s previous successful outdoor advertising appearance was during November 2023 featuring popstar Katy Perry. 

The Italian luxury brand is back on billboards even stronger with its “Morning After” campaign photographed by the acclaimed photographer Mert Alas. The DG Crystal and DG Sharped sunglasses collection feature bold, modern designs. The DG Crystal sunglasses have a feminine look with crystals and the iconic logo, while the DG Sharped sunglasses are a fresh take on a classic style. Both collections showcase a strong, elegant personality through their square shapes. 

The visuals portray Miley Cyrus wearing the signature DG Sharped sunglasses with a bright red background. On the other hand, Matthew Noszka is displayed wearing the Mirror Logo sunglasses lying on a red bed. In color psychology, red is a powerful color that evokes strong feelings like love and passion. It’s associated with strength, power, and courage. It is also very energetic and exciting making it a suitable color for the campaign. 

The DOOH campaign was distributed across Dubai in the UAE and utilizes digital screens to showcase Dolce & Gabbana’s latest eyewear collection featuring brand ambassadors Miley Cyrus and Matthew Noszka. The campaign was launched during the second week of August 2024. 

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