INSITE OOH Media Platform

Pure Gold Real Estate makes a graceful feature on UAE's OOH promoting contemporary family living, redefined as PG Maison “At Al Furjan.” The new outdoor billboards host the company's iconic logo and an illustration of a simple, prideful skyscraper, allowing a little air into the design to be a bit more carefree with its identity, yet still capturing the essence of refinement and timelessness.

The outdoor branding campaign was put on display in a few vital hot spots around Dubai, revealing the Pure Gold Maison logo in bold, clean lines. The simplicity of the logo alongside this prominence gives the brand space to stand out and rivet the audience's attention within the city's bustling visual tapestry. To add to this logo-oriented billboard, an angular, stylistic drawing of tall skyscrapers is present which in turn reflects the brand's commitment to architectural elegance and its capacity to create great fine jewelry pieces emblematic of that same stately sophistication. The ad copy notes the Pure Gold Living website URL, as well as a contact number for anyone looking to inquire about the campaign. 

The new campaign shone on UAE’s unipole billboards in the second week of August.