Greater Cairo roads are ablaze with fiery orange visuals, lighting up the city and announcing the sizzling summer sale from the e-commerce heavyweight, Amazon, as the biggest brand name in online shopping, “Amazon” showcases its unbeatable deals for summer, captivating viewers with the incredible savings up for grabs in summer to refresh their requirements The D/OOH billboards were a sunny palette, showcasing the cheerful array of beach play items, prominently featuring the Amazon. eg and drawing attention to the seasonal delights offered to entice customers to enjoy the summertime wonders the ads also promoted the financing options available, emphasizing the ability to pay for purchases in installments through CIB Bank. Furthermore, there are even greater savings for customers who use Visa cards or Vodafone Cash. The OOH campaign has a wide distribution, particularly focusing on digital screens along the west and east sides of Greater Cairo including 6 October - Salah Salem - Zamalek Nasr City and ElMosher, For the static billboards, the campaign strategically places ads on the 6 October bridge, major highways, and in key suburban areas. The campaign appeared at the beginning of August, has extensive geographical coverage that guarantees optimal exposure and a broad audience reach for the promotional message. For further details on the types of campaigns, locations, budgets, media plans, and other aspects of Amazon's campaign, you can explore MOOH, the out-of-home intelligence data provider based in Egypt and UAE.
