INSITE OOH Media Platform

After a hiatus of almost 8 months, Housing & Development Bank just appeared on the OOH landscape of Cairo with a new campaign. The campaign has a different narrative and with that we mean using the charisma of the star, Hesham Maged.

The choice of Hesham Maged refers to many reasons such his fanbase who are decision makers in the 30s and 40s, also his popularity is a one of the reasons behind choosing him as a brand ambassador.

The campaign’s copy is in Arabic, which facilitates the reach process, as passersby, whatever their educational background is, will relate to the billboard. Add to this Hesham’s face along with it.

The artwork is simple as it shows the brand ambassador smiling holding one of the Bank’s cards and on the other side of the billboard showcasing different versions of the cards and copy “The Cash is Gone, The Cash back” to prompt the cashback service when using one of the bank’s cards. Simple idea yet unmissable.

The distribution of the campaign is strategic, placed in busy spots and highways to guarantee a high reach, also the campaign has been displayed on digital and static billboards to ensure grabbing the attention of the broadest audience.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.