Vodafone Egypt, the pioneering telecommunications company, has launched a new OOH campaign across Greater Cairo for the summer featuring prominent stars; Kozbara, Amir Eid, Asmaa Galal, and Tameem Youness. This follows the success of their previous outdoor campaign in August 2024. The campaign revolves around the main tagline which translates to “No Matter If We Agree On Summer Or Not What’s Important Is Our Happiness With It.” The campaign is a multi-channel campaign that launched a TV ad with a catchy song, sung by all four stars titled “Wadony el pool, atl3 mablool,” featuring Asmaa Galal as a fun and playful personality at the beach, Amir Eid who is more of a chill persona, Tameem Youness as an outgoing and spontaneous free spirited person and Kozbara as the beach manager portrayed having fun in the pool. The visual portrays Asmaa Galal having fun and enjoying nightlife at the beach, while Amir Eid is chilling on a speed boat and Tameem Youness is buried in the sand holding a smartphone. Some visuals portray the tagline alone with a bright red background which is Vodafone’s brand color and is known to symbolize love and passion and is associated with strong emotions. Vodafone prominently displays its logo with their official slogan which translates to “Together We Are Stronger.” The “Share your Summer Happiness” campaign is all about promoting the purchase of Fakka Cards with 10LE or more to renew Flex or Plus bundles and receive gifts on Ana Vodafone. Customers will also receive a song verse to share with their friends and both participants will win internet. Looking for more information about this campaign- and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
