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Carrefour "Back to School Starts Here” Splashy OOH Campaign Throughout Dubai
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Carrefour "Back to School Starts Here” Splashy OOH Campaign Throughout Dubai

By INSITE OOH
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August 20, 2024 3 weeks ago
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Three months ago Carrefour's Brand Festival campaign excited shoppers, in Its last advertisement the largest hypermarket chains globally have consistently employed out-of-home advertising marketing to maintain their position in the highly competitive retail market, promoting the"Back to School" campaign.

Carrefour's vibrant Hoarding with a mix of bright colors and large fonts, creates a positive association with the ad, the billboard features an expressive visual design for a family looking for school supplies, accompanied by the slogan "Back to School Starts Here." The message is direct, targeting parents preparing for the upcoming school season.

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the ad is texted in Arabic and English, featuring shelves stocked with school supplies subtly delivering the campaign message that Carrefour is the go-to destination for back-to-school shopping 

the use of light and shadow in the background design adds depth to the image, making it more eye-catching, the hoarding emphasis on "unbeatable prices." which surely attracting budget-conscious shoppers.

To ensure maximum visibility for drivers and passersby the advertisement is located on a major road, along a busy way, additionally, the combination of strategic placement, and strong visual design,  ensures that the ad captures attention and drives traffic to Carrefour as a customer-focused retailer. 


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