Carrefour "Back to School Starts Here” Splashy OOH Campaign Throughout Dubai
Three months ago Carrefour's Brand Festival campaign excited shoppers, in Its last advertisement the largest hypermarket chains globally have consistently employed out-of-home advertising marketing to maintain their position in the highly competitive retail market, promoting the"Back to School" campaign.
Carrefour's vibrant Hoarding with a mix of bright colors and large fonts, creates a positive association with the ad, the billboard features an expressive visual design for a family looking for school supplies, accompanied by the slogan "Back to School Starts Here." The message is direct, targeting parents preparing for the upcoming school season.
the ad is texted in Arabic and English, featuring shelves stocked with school supplies subtly delivering the campaign message that Carrefour is the go-to destination for back-to-school shopping
the use of light and shadow in the background design adds depth to the image, making it more eye-catching, the hoarding emphasis on "unbeatable prices." which surely attracting budget-conscious shoppers.
To ensure maximum visibility for drivers and passersby the advertisement is located on a major road, along a busy way, additionally, the combination of strategic placement, and strong visual design, ensures that the ad captures attention and drives traffic to Carrefour as a customer-focused retailer.
Come on, tell us what you feel about this article.