Amazon's Frenzy D/OOH Campaign, Stand Out for Back to School Season
Typically, during this season, Amazon prominently displays an Out-Of-Home campaign, bracing for the upcoming academic year.
The multi-outdoor formats have been boldly sprowls across UAE for Amazon's Back to School promotional campaign, especially in Dubai and Sharjah during the second week of August
the visuals effectively convey the large savings of up to half price, the prominent "50 %" in white signifies the substantial discount offered
the ad features the sale date August 17-23, which informs the duration, captivating those interested in seizing the opportunity, The text "ADIB توفير إضافي مع" (Additional savings with ADIB) highlights the partnership with ADIB, offering more benefits to customers
The campaign's success is notable of the strategic integration of digital screens showcasing its dynamic content which fosters audience engagement, at once hoardings unipoles and Mega Com contribute significantly to the campaign's broad reach by occupying prime locations, hoardings command attention and prop up brand visibility, also unipoles and Mega Com, strategically placed deliver targeted messages to those interested, all boosting the campaign's effectiveness and impact.
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