Jashanmal climbs back up on Dubai’s Out-of-Home advertising platform with a new campaign across Dubai in the UAE. The campaign utilizes hoardings to showcase suitcases from renowned luggage brands Victorinox and Delsey Paris. This campaign was launched during the second week of August 2024 following Jashanmal’s previous successful OOH appearance during July 2024 featuring Brad Pitt. Jashanmal, a long-standing UAE merchant and distributor that was founded in 1919. They sell a wide range of things, including household appliances, luggage and travel bags, and fashion items. Customers may purchase prominent brands such as Victoriox, Kenwood, Delsey Paris, De’Longhi, and Kipling both in-store and online. Victorinox creates luggage and suitcases that are designed for both convenience and durability. These luggage pieces are easy to handle while navigating through the airport. They are also built tough to withstand the rigors of air travel. The tagline used for Victorinox’s half of the billboard is “Let Innovation Take You Further” showcasing the “Airox Advanced” suitcase collection in black, dark gray, and light gray in a variety of sizes; large, medium and small. The visual also displays a man at the airport with one of the Airox Advanced suitcases, probably the carry–on. Delsey Paris is a well-known luggage company that provides high-quality items at affordable costs. With a decades-long reputation and a passionate client base, Delsey aspires to be the world’s favorite French luggage and accessories brand. Delsey, founded in 1946, has been encouraging adventurous travel for decades. Delsey uses its repeated slogan “Explore New Worlds” showcasing one of its iconic suitcases with a background of the Eiffel Tower considering that Delsey is a French brand. The campaign highlights that these brands and products can be found at “Jashanmal Stores & jashanmal.com.” Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
