INSITE OOH Media Platform

Zayard has released an OOH campaign on the busy streets of Cairo promoting their new destination in Sheikh Zayed, specifically the north side of the area offering an elite real estate opportunity. This follows their previous appearance in July 2022.

Zayard states that they offer “New Dimensions In Luxury” also, they have asked if you “Need Sun?,""Need Breeze?” and “Need Serenity?” and if that's the case, then “Look North” is a daring promise to offer more than just walls and a ceiling but exhibit a full offering of all the elements of life.

The visuals consist of multiple iterations in riddle-style text that gives space for bystanders to use their imagination to engage with the ad rather than just getting the information normally, however, the ad asks questions that give character to the project.

Questions like “Need Breeze?,” and “Need Serenity?” have been asked to increase the use of imagination the other tagline used is “A North Strike Coming Your Way”. Pigmentation used plays a big role as the main colors used would be black and white to give a contrast between lavishness and purity, a great choice to emphasize the campaign’s goals while having Zayard’s and Palmier Developments branding on all the iterations of the ad copy.

Finally, the scenery used for the ad copy truly enlightens the viewers vision of how the destination will be. The billboard also contains a hotline for additional information.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.