INSITE OOH Media Platform

Based in Egypt, Juhayna Food Industries is a leading producer of dairy, juice, and cooking items. Juhayna has launched another spectacular Out-of-Home advertising campaign across Greater Cairo’s billboards to raise awareness on the brand’s latest products; the Mon Cherry juice and Pina Colada along with displaying some of our favorite flavors that we all know and love. 

This campaign follows Juhayna’s previous successful campaign during May 2024 featuring renowned actor Mohamed Mamdouh. The main tagline used in the campaign translates to “Your Summer is Definitely Tastier with Juhayna Juice,” and is portrayed solely in individual visuals and in visuals along with the juices. 

Some visuals poetry both new flavors together; Pina Colada and Mon Cherry, using the fruity ingredients made to create the fantastic juices in the background, such as a bowl of cherries, a bowl of coconut, and scattered around pineapple slices. Other visuals display flavors such as; Apple & Peach, Mango, and Orange with each of the fruit ingredients beside the juices giving fresh and summery vibes. Some visuals showcase flavors including; Cocktails, Mixed Berries, and Pineapple, while another visual has Red Grapes and Apples. 

Juhayna really showcases the wide variety of flavors this summer to satisfy individual preferences and add two more exciting flavors to the menu. The campaign is very colorful and vibrant which is bound to attract a large number of passersby on busy roads, also because it is widely distributed and placed on major roads and highways across Greater Cairo. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.