Tasjeel, the established vehicle testing and registration service in Dubai, has partnered up with Jetour, an automotive brand, and The Elite Cars, an independent luxury car dealership, for an exciting anniversary offer on Dubai’s billboards. After their last ad, the public administrative brand is celebrating this significant milestone with the people of Dubai. Tasjeel is commemorating 25 years of being a pioneer in the market, as well as creating buzz within Dubai’s OOH audience. Their ad copy is “25 Years of Tasjeel, Celebrate & Win A Jetour Dashing”, an enticing “anniversary offer”. They also mention that they’re a “Member of ENOC Group”. For their visuals, they add an image of the Jetour vehicle, standing tall and proud on an empty road, with the sun glistening on the glossy surface of the car. The sleek car is the centerpiece of the ad, leaving a lasting impression on those keen on winning. The campaign popped up on the second week of August on hoardings.
