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The scene in Egypt has always pulled between revolution and tradition. Stereotypical "Arab sound" wannabes often predominate, but a brave few have broken stereotypes and reinvented the genre. Ramy Sabry is at the forefront of this effort; his music has always been a challenge to expectations. Ramy Sabry's latest album, 'Ana Gamed Keda Keda,' is only the next in line powerful statement that's going to keep him very much at the forefront of Arabic music development. Breaking the news on OOH Cairo, are you ready for another hit album?

Nogoum Records returns to the game of billboards after a four-year absence. So, they make it big with Ramy Sabry's upcoming album "Ana Gamed Keda Keda." The first billboard is a close-up of Ramy Sabry taken in contemplation, overlooking the view of an ocean. It's really a simple, striking image, leaving you wondering, well, what's next? The second was much more straightforward; it just told us the title of the album and Ramy Sabry with the cover art.

This is actually quite a smart two-part approach: the first billboard creates interest and gets people excited about Ramy Sabry, while the second one provides the details about the new music. It's attention-grabbing and engaging—a surefire way to get people talking about the album.

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