HSBC just released a heartfelt OOH campaign to connect its international services and feeling at home in a brilliant way. The campaign came right after the previous month’s one that was executed on a die-cut bridge billboard. In the current campaign, the Chinese bank targets expats and immigrants who depend on financial international services. with an emotional copy to capture the attention of the target audience The tagline, I never saw myself living abroad, Now I can't see myself leaving, encapsulates the complex feelings of belonging, opportunity, and challenge that many expats and immigrants experience. The campaign artwork used dark-toned colors to create a sense of depth, sophistication, and trust. It might also evoke feelings of stability and security, which are important qualities for a financial institution. Ultimately, the campaign should inspire people to take action. Encourage the target audience to open an account, explore the bank's services, or attend an event. Make the call to action clear and compelling, emphasizing the benefits of choosing the Chinese bank as their financial partner.
