Pioneering telecommunications company Etisalat and, recently launched an outdoor advertising campaign across Dubai and Sharjah in the United Arab Emirates. The campaign utilizes bridge billboards for a branding campaign positioning Etisalat and, as “A Global Technology Group.” The campaign was launched during the second week of August 2024 following the brand’s prior successful OOH in July 2024 which focused on “Family Benefits with 10GB Free Monthly.” Etisalat and, began as the Emirates’ only telecommunications operator in 1976 and proceeded on a journey of technical growth. Their dedication to innovation has been steadfast, as they have offered revolutionary solutions to markets across the globe, This progressive attitude has carried the company ahead, converting it from a little phone business to the multinational technological giant they are today, known as e&. Etisalat and’s growth is distinguished by an unwavering desire to broaden its scope by offering innovative technologies to different people throughout the world. The billboard displays the ad copy “A Global Technology Group” in both English and Arabic to grab maximum consumer attention and is portrayed in white bold type against a bright red background which goes with e&’s brand color. Red symbolizes excitement, energy, courage, and passion and is used to stimulate, encourage, and draw attention making it a suitable color for the campaign. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
