Tiger gets out of control again by chasing a new way with grace, offering a combination of exquisite quality with signature flavors and with its flagship crunch. In an ambitious move to enter a new class of premium excellence. Tiger had released a creative concept campaign in August of 2024 that followed their previous campaign in July 2023. In a tasteful, sophisticated trial to enter a new endeavor, Tiger offers premium snackables for the public, utilizing brand ambassadors Haifa Wehbe and Moustafa Ghareeb while both being a great contrast that offers a mix of lavishness and modestness also using the tagline which is “Control Elegantly” where wordplay has been used to extend Tiger’s traditional moto but with a twist that encourages customers to take control but in a stylish manner. The visuals showcase the product with flaming passion utilizing warm fiery colors to preview the product line that consists of four striking flavors; Smoked Cheese, Lime and Coriander, Balsamic Vinegar and Sea Salt, and finally Thai Sweet Chili each previewing the zigzag shape of the actual chip that offers maximum crunchiness. The ad has multiple iterations including digital screens and a creative concept having the bags of chips popping out of the billboards to grab maximum consumer attention, exhibiting the products utilizing the fabulous duet all hosting the tagline “Control Elegantly”. Die-cut campaigns help brands increase impressions and raise brand awareness, recognition, and familiarity as well as stand out compared to major competitors which is why Tiger considered using this creative tactic in the streets of Cairo. Passersby are bound to take a glimpse of the vibrant campaign as they drive. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
