Halan has hit Greater Cairo’s outdoor advertising scene once again with a rebranding campaign switching from a mobile application that assists with delivery, into a financial technology application and service. The previous comprehensive solutions app has recently changed its logo and become an all-in-one financial app in Egypt, offering money transfers, earning opportunities, games, shopping, and personal finance management in one convenient place. Halan’s previous OOH appearance was during February 2021. The billboards use a very summery vibe considering that the campaign’s tagline is “Enjoy Summer Now, Now Later,” encouraging audiences to use Halan for their summer plans instead of waiting until they can fully afford it. The visual also highlights that people have “Installment Credit To Up To 500,000 EGP Using Halan Card” portraying the card in the center of the billboard. This refers to the fact that people can now unlock financial freedom with the Halan Card and enjoy effortless, secure payments anywhere in Egypt and flexible repayment plans spanning up to 36 months plus discovering exclusive perks such as buy now pay later (BNPL). Another visual uses the same ad copy and headline, however, adds the portrayal of a smartphone opened to the Halan app. All the billboards prominently display Halan’s new catchy logo and include a call to action which is to download the Halan application. A separate visual portrays Halan’s rebranded logo solely to raise brand awareness, recognition, and familiarity among the Egyptian population. Another visual display Halan’s cards in various colors around the ad copy “Your Card To Your Taste” referring to the idea that members can choose their preferred card color. The campaign is very colorful and vibrant and in advertising color psychology happy, bright, summery colors increase mental activity and make consumers feel rejuvenated and energized, which is bound to grab the attention of passersby. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
