The integration of real estate and hospitality fosters development of high value, integrated real estate development projects that would attract high net worth clientele and investors. This combination improves property value, creates employment and opens up tourism thereby improving the overall infrastructure of the city. Working with reputable hospitality brands takes a project to another level in terms of marketability. One recent OOH advertising campaign was Mardev Developments in cooperation with Hilton Garden Inn. Both company logos are large and clearly visible on the outdoor spaces; visuals showcase an artistic picture of a woman with flowers, combining the elements of tenderness and business. While using predominantly blue and gray shades in the design, the audience is supplied with feelings of trust and calmness, strengthening the brand’s reliability. The campaign presents the partnership as ‘confidence and hospitality’ new alliance highlighting the establishment of the Hilton Garden Inn in Mardev Developments' Menorca Zayed. The contact details make it possible to make an immediate call to action to potential clients and therefore it is persuasive. This campaign comes after Menorca Zayed's first outdoor advertising campaign appearance that shed light on the pricing plans available. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
