Unilever’s Axe just dropped the brand new Axe Premium Collection on Cairo’s busy streets. Following their prior appearance, the cosmetics & personal care brand took off parading the new drop via an attractive new feature that is sure to turn heads and noses. The colorful campaign hosts the three new bottles by Axe from the new collection, highlighting the scents Blue Lavender, Aqua Bergamot, and Emerald Sage. The billboards feature a bright pink color that spotlights the campaign slogan, which translates to “Better than the Best Perfume.” Axe’s branding campaign truly encapsulates the new collection’s aura, highlighting their vision for creating new scents that cater to a wide audience. The ad copy utilizes large fonts to draw attention to the campaign slogan and fragrance, enticing passersby to try out the new premium collection. Axe’s campaign is in Greater Cairo, which you can get more details about, including their OOH usage and more, by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
