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Psycho Bunny is a privately held men’s clothing company founded in 2003. It believes in crafting exceptional clothing by starting with the finest materials. They source premium Pima cotton from Peru and work with trusted partners to transform it into incredibly soft, durable, and easy-care yarns. This commitment to quality extends to all their fabrics, including luxurious fleece, high-performance materials, soft knits, and premium outerwear.

Psycho Bunny recently launched a DOOH advertising campaign across Dubai in the UAE. This multi-format campaign utilizes digital screens and uni-poles to showcase Psycho Bunny’s latest collection and brand identity. This first time campaign was launched during the first week of August 2024. 

Two of the campaign visuals display models of different age ranges wearing Psycho Bunny’s colorful and vibrant Polo Shirts along with one of its Graphic-print t-shirts. One of the models is a young kid which points out the fact that the fashion wear brand provides clothes for different ages. Another model is also portrayed wearing a cap with Psycho Bunny’s logo on it. 

The visual highlights that the brand is currently available at “Mall of The Emirates” while also including the official website. Psycho Bunny’s artistic logo is aesthetically and prominently displayed in the center of the billboard to grab attention and build consumer recognition and familiarity. 

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