Aldo recently launched an outdoor advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes hoardings to showcase Aldo’s brand new Sport Collection 2024. The campaign was launched during the first week of August 2024 following the fashion wear brand’s prior successful OOH campaign during March 2024 featuring renowned star Myriam Fares. The visual portrays a female model and a male model in sportswear also wearing Aldo’s sporty sneakers looking comfortable. This refers to the fact that Aldo Sport Club is available for both men and women. The models are professionally photographed against beige backgrounds. Beige symbolizes simplicity, evoking a sense of stability and reliability making it a color that will assist the brand at reaching high visibility on the busy roads of Dubai. The center of the hoarding is brown and portrays the name “Aldo Sport Club” in a distinctive italic font in both English and Arabic along with displaying the collection’s catchy aesthetic logo. The color brown used is linked to strength, dependability and security. It suggests resilience and stability, making it a perfect color to be used in the campaign. The visuals also highlight that Aldo Sport Club is “Now in Stores.” Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
