When combined, the phrase ‘Simply Home’ gives the feeling of warmth and peace associated with home and the simplicity of the designs. Menassat Developments’ Begonia Residence in New Cairo is a new destination that comprises of premium & luxurious apartments combining modern designs for living with practicality integrated with green spaces. The out-of-home campaign for Begonia Residence utilizes color and motion to effectively pull the attention of the viewers. Though simple and containing large detailed begonias against a dark green background the visuals depict nature, growth, and beauty which correlates with the luxury and calmness of life that is to be expected in the residence. The message of the ad ‘Begonia Residence’ and the tagline ‘Simply Home’ is quite simple, in lieu of the company’s slogan suggesting that true luxury is simple and attainable. The call to action, which is well located in the strategically placed traditional out-of-home spaces, is the real estate developer's hotline. This OOH is a follow-up to the previous outdoor advertising campaign by Menassat Developments of the Forever Connect Project in East Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
