MG, an adventurer when it comes to the automotive industry, had set the bar even higher with their latest OOH campaign by releasing two uniquely exquisite vehicles that carry a cutting edge design with passion.This follows there previous appearance on the Egyptian market in September 2023. In a daring move by MG showcasing their two top of the line beasts of a car, both the MG ONE and the MG HS are an intense presentation of this new endeavor MG is trying to enter. MG’s previous campaign focused on having a sustainable, jack-of-all-trades car however for this campaign the focus is more on restless, high-strung vehicles that are not for the weak at heart. The visuals portray both of these cars and their impeccable design and contemporary theme coupled with stunning visuals making the ad copy intriguing and exciting. The utilization of front-facing shots presents the vehicles in a dark manner that is true to the campaign’s esque. The colors used, truly have an impact as the use of fiery pigmentation represents the sportness of the vehicles. The cars’ interiors are also presented so that the potential customers can have a full understanding of the cars feel. Learn more about MG’s campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence.
