INSITE OOH Media Platform

Samsung, an innovative entity has released their new campaign in the first week of August 2024, to cater for the new generation featuring Rap phenomenon Wegz releasing a summer jam that will be the catalytic anthem of the season while exhibiting the new “Series A” from Samsung. This collaborative mobile device project follows Samsung’s previous OOH appearance in July 2024.

The multi-channel advertisement revolves around the main theme of innovation and renewal and generates a new principle in the smartphone industry colliding both reasonability with a high-end product to provide for the new generation. Wegz has enabled Samsung to connect and communicate with these youngins and their desires, with a festive song that also has summer energy written all over it. 

The visuals display the product up close with a variety of colors showcasing the impressive camera while previewing Wegz as a main protagonist in this campaign also having the variety of products provided on the top left which are the Galaxy; AO5s, A15, A25, A35. The ad copy also hosts striking colors for the background that give off the streamlined esque and fill up the total roundness of the ad copy.

There are three different variations of this ad, each resembling the main color of the phone. One is hosting the yellow, which is a sign of sunshine and a new beginning, while the light blue represents tranquility and limitlessness while the pink resembles hope. Each of the variations has a background color that supports the main element of the visual which is the phone using a mixture of blue, yellow, black, and red.

Looking for more information about this campaign- and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.