Egyptian tycoon developer Sabbour has started to evolve the outdoor campaign for Odyssia, their latest project in Mostakbal City. Keeping the cultural reference to classical Greek epic poem “Odyssey”, the new ads feature images of the home units and announce the launch of the first phase under the name of “Chapter I”, and switch from Greek to Spanish to call it “Alaire” – a misspelled version of the Spanish expression “Al Aire”. The campaign has started to replace the artwork during the last week of March and can be seen on strategic locations across the Greater Cairo using large and x-large uni-poles, gates, double-decker poles, mega signs, and billboards.
