Back To Top Arrow

Egyptian tycoon developer Sabbour has started to evolve the outdoor campaign for Odyssia, their latest project in Mostakbal City.

Keeping the cultural reference to classical Greek epic poem “Odyssey”, the new ads feature images of the home units and announce the launch of the first phase under the name of “Chapter I”, and switch from Greek to Spanish to call it “Alaire” – a misspelled version of the Spanish expression “Al Aire”.

The campaign has started to replace the artwork during the last week of March and can be seen on strategic locations across the Greater Cairo using large and x-large uni-poles, gates, double-decker poles, mega signs, and billboards.

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

Ongoing OOH campaigns from top advertisers in October-cover-image

Ongoing OOH campaigns from top advertisers in October

Odyssia returns to the billboards with strategic OOH planning-cover-image

Odyssia returns to the billboards with strategic OOH planning

Sabbour’s OOH campaign for Odyssia ranks #1 again in May-cover-image

Sabbour’s OOH campaign for Odyssia ranks #1 again in May

Sabbour launches Odyssia in Mostakbal City-cover-image

Sabbour launches Odyssia in Mostakbal City

Recommended

Wadi Degla positions the brand with OOH branding campaign-cover-image

Wadi Degla positions the brand with OOH branding campaign