McVitie’s is a well-known British brand making biscuits and snacks. It started as a Scottish biscuit company in 1830 and has been producing popular treats ever since. McVitie’s has popped up on Cairo’s billboards with a massively distributed branding OOH campaign following their previous advertisement in December 2023 introducing Biskrem Mini’s. The distinguished food and beverages brand is back on billboards even stronger showcasing “The Original” McVitie’s biscuit through a creative concept campaign. The visuals are very colorful and vibrant which are bound to grab consumer attention on Cairo’s busy roads. The campaign focuses on using different taglines on various different visuals. Taglines used on the visuals include; “Delicious Taste, And Another Delicious Taste,” referring to McVitie’s Original Chocolate biscuits and Original plain biscuits while portraying both in the ad. Another ad copy used is “This is Not Any Biscuit, This is THE Biscuit.” Another visual uses the tagline “Behind Every Great Mood is McVitie’s,” portraying a biscuit that someone has taken a bite from. Another visual uses the ad copy “It’s Name Might Be Hard But There’s No Other Biscuit,” displaying the die-cut biscuit popping out of the center and top of the billboard, while another visual embeds the words “From The Oven To Your Hand, A Flavor That Didn’t Pass By You.” A Separate visual of the campaign uses the tagline “The Reference To Any Biscuit.” McVitie’s uses bright background colors that match their packaging colors to grab people’s attention and increase viewer engagement. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
